Journal of Applied Psychology 1937

Memory for trade names presented in screen, radio, and television advertisements.

Fiona Elliott

DOI

10.1037/h0063679

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓