← Search Journal of Applied Psychology 1964 The factorial structure of selected consumer choice parameters and their relationship to personal values. John R. Rizzo; James Naylor DOI10.1037/h0046673 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓