Journal of Applied Psychology 1932

A consideration of the differences in readiness of recall of the same advertisements by men and women.

Key L. Barkley

DOI

10.1037/h0070713

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓