Journal of Applied Psychology 1959

The relationship of message unity ("pull") to the recipient's response potential.

C F Margolis; Charles R. Porter

DOI

10.1037/h0041821

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓