Journal of Applied Psychology 1974

Mechano-content analysis as an aid to predicting effects of advertising microcommunications.

Donald W. Hendon

Columbus State University

DOI

10.1037/h0037456

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓