Journal of Applied Psychology 1931

The development of a new method for determining the relative efficiencies of advertisements in magazines.

Key L. Barkley

DOI

10.1037/h0070110

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓