Journal of Applied Psychology 1954

A note on "The Non-Directive Approach in Advertising Appeals".

Mary Epstein

DOI

10.1037/h0053395

Sources

semanticscholar openalex

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓