Journal of Applied Psychology 1940

The relative importance of containers and labels in determining consumers' preferences for several brands of tomato catsup.

Jessica Watkins

DOI

10.1037/h0059556

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓