Journal of Applied Psychology 1961

Consumer versus management reaction in new package development.

Milton L. Blum; Valentine Appel

DOI

10.1037/h0042755

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓