← Search Journal of Applied Psychology 1954 Hypnotism for professionals. W. T. Heron DOI10.1037/h0051199 Sources semanticscholar openalex Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓