Journal of Applied Psychology 1941

The measurement of trade name familiarity.

Edwin Ε. Ghiselli

DOI

10.1037/h0062445

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓