Journal of Applied Psychology 1959

Predicting trademark effectiveness.

Harry A. Burdick; Edward J. Green; Joseph W. Lovelace

DOI

10.1037/h0048938

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓