Journal of Applied Psychology 1951

Trends in the use of certain attention-getting devices in newsweekly advertising.

Kendall I. Trenchard; William J. E. Crissy

DOI

10.1037/h0055628

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓