Journal of Applied Psychology 1938

Intelligence differences in reaction to advertisements.

Niels O. Schiller

DOI

10.1037/h0062887

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓