Journal of Applied Psychology 1932

The history of full-page advertisements.

Frederick J. Gaudet; B. Bernard Zients

DOI

10.1037/h0071055

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓