Journal of Applied Psychology 1917

Review of Advertising. Its Principles, Practice, and Technique.

John Stevenson

DOI

10.1037/h0067235

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓