Journal of Consumer Psychology 2019

How Brands Acquire Cultural Meaning: Introduction

Aradhna Krishna

University of Michigan–Ann Arbor

Abstract

This article is part of a Research Dialogue: Fournier & Alvarez (2019): https://doi.org/10.1002/jcpy.1119 Batra (2019): https://doi.org/10.1002/jcpy.1122 Price & Coulter (2019): https://doi.org/10.1002/jcpy.1121 MacInnis et al. (2019): https://doi.org/10.1002/jcpy.1118

DOI

10.1002/jcpy.1120

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓