Journal of Consumer Psychology 1993

The Effect of Irrelevant Preference Arguments on Consumer Choice

Itamar Simonson; Stephen M. Nowlis; Yael Simonson

DOI

10.1207/s15327663jcp0203_04

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓