Journal of Consumer Psychology 2001

Other Statistical Issues

Seymour Sudman; Greg M. Allenby; Robert Meyer; Edward C. Malthouse¹; Donald R. Lehmann

¹ Integrated Marketing Communications

DOI

10.1207/s15327663jcp1001&2_10

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓