Journal of Consumer Research 1988
A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet
Abstract
Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus cooperation, and sacred versus profane.
- DOI
- 10.1086/209128
- Sources
- openalex