Journal of Consumer Research 1998

Choosing to Avoid: Coping with Negatively Emotion‐Laden Consumer Decisions

Mary Frances Luce^1,2

¹ University of Pennsylvania · ² William P. Wharton Trust

Abstract

Journal Article Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions Get access Mary Frances Luce Mary Frances Luce Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 24, Issue 4, March 1998, Pages 409–433, https://doi.org/10.1086/209518 Published: 01 March 1998 Article history Received: 01 January 1996 Revision received: 01 June 1997 Published: 01 March 1998

DOI

10.1086/209518

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓