Journal of Consumer Research 1979
Decision Making Among the Young: A Socialization Perspective
Abstract
This article examines decision-making patterns among teen-age consumers. Variables associated with several stages in the decision-making process (information seeking, product evaluation, and purchase), as well as “anticipatory” cognitions regarding family decision making are examined within the context of general theories of socialization.
- DOI
- 10.1086/208754
- Sources
- openalex