Journal of Consumer Research 1974
Self Concept, Ideal Self Concept, and Consumer Purchase Intentions
Abstract
Journal Article Self Concept, Ideal Self Concept, and Consumer Purchase Intentions Get access E. Laird Landon, Jr. E. Laird Landon, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 44–51, https://doi.org/10.1086/208590 Published: 01 September 1974
- DOI
- 10.1086/208590
- Sources
- openalex