Journal of Consumer Research 2017
Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews
Abstract
Interviews have been a key primary data source for research published in the Journal of Consumer Research. This tutorial aims to walk readers through the design and execution of interview-based empirical research on consumers and consumption.
- DOI
- 10.1093/jcr/ucx096
- Sources
- openalex