Journal of Consumer Research 1975

A Path-Analytic Exploration of Retail Patronage Influences

Kent B. Monroe¹; Joseph P. Guiltinan

¹ U Massachusetts, Amherst

Abstract

This article presents the results of a study investigating the dynamics of retail store choice behavior. It develops the use of time-path analysis with a working model of the sequence of effects of store choice behavior to draw conclusions about the probable direction of influence between four sets of variables thought to influence store choice.

DOI

10.1086/208612

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓