Journal of Consumer Research 1979
Information Format and Choice Task Effects in Decision Making
Abstract
The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy.
- DOI
- 10.1086/208757
- Sources
- openalex