Journal of Consumer Research 2019

From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research

Bernd H. Schmitt

DOI

10.1093/jcr/ucz038

Sources

semanticscholar openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓