Journal of Consumer Research 1975
The Fishbein Extended Model and Consumer Behavior
Abstract
The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research.
- DOI
- 10.1086/208623
- Sources
- openalex