Journal of Consumer Research 1974

A Taxonomy of Prepurchase Information Gathering Patterns

John D. Claxton; Joseph N. Fry; Bernard Portis

Abstract

Numerical taxonomic analysis is used to classify furniture and appliance buyers in terms of their prepurchase search behavior. Distinctive buyer groups are identified portraying a diversity of approaches to the information gathering task.

DOI

10.1086/208598

Sources

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Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓