Journal of Consumer Research 1975
Factors Affecting Cognitive Resistance to Advertising
Abstract
Journal Article Factors Affecting Cognitive Resistance to Advertising Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 1, June 1975, Pages 1–9, https://doi.org/10.1086/208610 Published: 01 June 1975
- DOI
- 10.1086/208610
- Sources
- openalex