Journal of Consumer Research 1974

Fear Appeals: Revisited and Revised

Brian Sternthal¹; C. Samuel Craig

¹ Marketing

Abstract

This article provides a review and analysis of fear appeals, examines their effect on consumer behavior, and discusses methodological considerations in fear research. Emphasis is given to identifying gaps in our knowledge and understanding of how fear appeals work.

DOI

10.1086/208597

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓