Journal of Consumer Research 1975
The New Economic Theory of Consumer Behavior: An Interpretive Essay
Abstract
Journal Article The New Economic Theory of Consumer Behavior: An Interpretive Essay Get access Brian T. Ratchford Brian T. Ratchford Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 2, Issue 2, September 1975, Pages 65–75, https://doi.org/10.1086/208617 Published: 01 September 1975
- DOI
- 10.1086/208617
- Sources
- openalex