Journal of Consumer Research 1974
Husband-Wife Influence in Family Purchasing Behavior
Abstract
Using the concept of a family financial officer (FFO), the family is found to be not homogeneous in its financial and purchase behavior. Thus, if the husband is the FFO, the couple is more likely to save a higher proportion of income and in variable dollar forms, and to purchase automobiles less frequently.
- DOI
- 10.1086/208580
- Sources
- openalex