Journal of Consumer Research 1988
Who Do We Know: Predicting the Interests and Opinions of the American Consumer
Abstract
Journal Article Who Do We Know: Predicting the Interests and Opinions of the American Consumer Get access Stephen J. Hoch Stephen J. Hoch Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 3, December 1988, Pages 315–324, https://doi.org/10.1086/209169 Published: 01 December 1988 Article history Received: 01 October 1987 Revision received: 01 June 1988 Published: 01 December 1988
- DOI
- 10.1086/209169
- Sources
- openalex