Journal of Consumer Research 1988
Increasing Contributions in Solicitation Campaigns: The Use of Large and Small Anchorpoints
Abstract
Charitable contribution requests including legitimization of paltry contributions or a large anchorpoint are examined. Results show that a large anchorpoint increases average contributions, legitimization of paltry contributions enhances compliance rates, and the combined use of a large anchorpoint and legitimization of paltry contributions does not significantly alter compliance or contribution sizes.
- DOI
- 10.1086/209166
- Sources
- openalex