Journal of Consumer Research 1975

Measuring Prepurchase Information Seeking

Joseph W. Newman; Bradley D. Lockeman

Abstract

This article reports on research which compared survey-based and observation-based measures of the amount of prepurchase information seeking for buyers of women's shoes. It raises a serious question about the adequacy of published statistics on information search, most of which have been based on survey data.

DOI

10.1086/208634

Sources

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓