Journal of Consumer Research 1979
Public Policy and Consumer Information: Impact of the New Energy Labels
Abstract
Through a series of experimental tasks this study investigates two questions about the federal labeling program for home appliances: (1) the likely impact of the labels on consumers; and (2) the relative effect of alternative information formats. Results indicate that the labels can communicate useful information, but, by themselves, do not produce significant behavioral change.
- DOI
- 10.1086/208743
- Sources
- openalex