Journal of Consumer Research 1975
An Empirical Test of the Fishbein Behavioral Intention Model
Abstract
The theoretical antecedents and predictive validity of the Fishbein Behavioral Intention Model are examined with housewives' responses to a questionnaire and one measure of actual behavior in the context of nationally-advertised brands of toothpaste as the data base.
- DOI
- 10.1086/208606
- Sources
- openalex