Journal of Consumer Research 1974
Voting for a Political Candidate Under Conditions of Minimal Information
open access
Abstract
Until very recently, the major focus of research in the field of consumer behavior has been on the selection of products, brands and decision choices primarily in the sphere of marketing. The purpose of this paper was to modify a model developed to measure market share to account for the variables that enter into the selection of a political candidate and predict voting behavior.
- DOI
- 10.1086/208589
- Sources
- openalex