Journal of Consumer Research 1976
An Experimental Test of the Harmful Effects of Premium-Oriented Commercials on Children
Abstract
This study constitutes an experimental test of the Federal Trade Commission's proposed ban of child-directed television commercials promoting premiums. These preliminary results are generally non-supportive of the FTC's position and question the legitimacy of the proposed guide.
- DOI
- 10.1086/208645
- Sources
- openalex