Journal of Consumer Research 1983
Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation
Abstract
This paper reports on research that replicates and extends the previous Guttman scaling studies. The Guttman-scaled priorities are compared to average years of ownership for 12 appliances. Some limitations of the technique are revealed, and the role of a new innovation that disturbs an otherwise stable acquisition priority is discussed.
- DOI
- 10.1086/208936
- Sources
- openalex