Journal of Consumer Research 2025
Improving Our Scientific Understanding of Consumer Behavior
Abstract
“The Journal of Consumer Research is an anomaly in the ‘house of intellect’. Its primary objective is to serve as an interdisciplinary communication vehicle for theory, empirical research and methodology of the study of consumer behavior. … It is our objective to be the first journal in which professionals sharing an interest in consumer behavior across disciplines send their material. … JCR is intended to be a medium for interdisciplinary exchange over an exceedingly broad range of topics, the common denominator of which is their relationship to the study of consumer behavior.” —Ronald Frank, 1974 (inaugural JCR editorial) The Journal of Consumer Research (JCR) was founded on a unique premise: to serve as the place where scholars from across academic disciplines and research perspectives share scientific knowledge about consumers and about the study of consumer behavior. Now, 50 years later, we see JCR as more than ever playing that crucial role, as the source of a broad range of high-quality research on key questions from a diverse set of researchers and perspectives with the shared goal to improve our scientific understanding of consumer behavior.
- DOI
- 10.1093/jcr/ucae074
- Sources
- openalex