Journal of Consumer Research 1975
Primary and Secondary Validity of Consumer Purchase Probabilities
Abstract
The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used.
- DOI
- 10.1086/208605
- Sources
- openalex