Journal of Consumer Research 1979
Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings
Abstract
Journal Article Concrete Action Plans in TV Messages to Increase Reading of Drug Warnings Get access Peter Wright Peter Wright Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 256–269, https://doi.org/10.1086/208767 Published: 01 December 1979 Article history Received: 01 March 1979 Revision received: 01 August 1979 Published: 01 December 1979
- DOI
- 10.1086/208767
- Sources
- openalex