Journal of Consumer Research 1989
On the Use of Component Scores in the Presence of Group Structure
Abstract
Examination of the properties of component scores in the presence of group structure shows that the first few components extracted, typically viewed as most informative regarding total variance, do not necessarily contain the most information across group differences. A method for identifying informative components that account for across group differences is presented and illustrated.
- DOI
- 10.1086/209198
- Sources
- openalex