Journal of Consumer Research 1976

Preference of Relevant Others and Individual Choice Models

Yoram Wind

Abstract

Journal Article Preference of Relevant Others and Individual Choice Models Yoram Wind Yoram Wind Search for other works by this author on: Oxford Academic PubMed Google Scholar *Professor of Marketing, The Wharton School, University of Pennsylvania. Author Notes Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 50–57, https://doi.org/10.1086/208650 Published: 01 June 1976

DOI

10.1086/208650

Sources

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