Journal of Consumer Research 1989

Assessing Biases in Measuring Decision Effectiveness and Information Overload

Kevin Lane Keller; Richard Staelin

Abstract

Kevin Lane Keller, Richard Staelin; Assessing Biases in Measuring Decision Effectiveness and Information Overload, Journal of Consumer Research, Volume 15,

DOI

10.1086/209190

Sources

openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓