Journal of Consumer Research 1979
An Hedonic Index for Breakfast Cereals
Abstract
The hedonic index technique is used to estimate the implicit prices for units of breakfast cereal characteristics. Analysis showed that buyers value many attributes; the value placed on each is dependent upon the class of cereal evaluated. Results suggest this technique has potential for assessing buyer's purchasing behavior for nondurable goods.
- DOI
- 10.1086/208749
- Sources
- openalex