Value Segmentation: A Model for the Measurement of Values and Value Systems

Wagner A. Kamakura; José Afonso Mazzon

doi:10.1086/209253

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Value Segmentation: A Model for the Measurement of Values and Value Systems

Wagner A. Kamakura¹; José Afonso Mazzon²

¹ Rice University · ² Universidade de São Paulo

Journal of Consumer Research 1991

This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey.

DOI: 10.1086/209253
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