Journal of Consumer Research 1974
Federal Programs to Measure Consumer Purchase Expectations, 1946-1973: A Post-Mortem
Abstract
Journal Article Federal Programs to Measure Consumer Purchase Expectations, 1946–1973: A Post-Mortem Get access John McNeil John McNeil Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 3, December 1974, Pages 1–10, https://doi.org/10.1086/208594 Published: 01 December 1974
- DOI
- 10.1086/208594
- Sources
- openalex